Video: Tap into the Digital Goldmine

In 2023, our founder Clarrie Johnson took the Circle Day stage to talk about using digital downloads to boost lead conversion. This year, she came back with an even bigger message:

You’re probably sitting on digital gold—and don’t even know it.

In her latest talk, Clarrie shared how designers, creatives, and service providers can repurpose the things they’ve already created into profitable digital products. She called it what it is: creative entrepreneurship. Or as we like to say—creatrepreneurship.

If you’re a website designer, coach, or creative pro, chances are you’ve already developed systems, templates, scripts, or even email flows that make your business run smoother. That’s IP. And with a little intention, it can be transformed into a digital product that sells on repeat.

Think:

→ Your onboarding process

→ A client workflow you’ve perfected

→ A checklist or deck you’ve used 100 times

→ That little Google Doc you keep sharing with clients

At TapThat Digital, we do this all the time. We take internal tools—like e-book templates—and turn them into plug-and-play digital offers for others to use. Your stuff doesn’t have to be fancy. It just has to be useful.

Don’t let the idea of “digital product creation” intimidate you. It doesn’t have to be expensive, time-consuming, or complicated. It starts with recognizing the value of what you’ve already made.

You’ve got more than you think. And we’re here to help you tap in.