Video: Insights from Circle Day 2024
Every presentation at Circle Day brought new insights—but the real magic happened during the panel. Hosted by Sudy Majd, Senior UX Research Manager at Squarespace, the discussion sparked honest insights on everything from burnout to content strategy that actually moves the needle.
Clarrie Johnson (our founder and resident email nerd) got into the nitty gritty of engagement—breaking down how the smallest tweaks in your subject lines, like punctuation, emojis, or even capitalization, can shift the tone of your message and impact open rates. Friendly or formal? Your subject line sets the vibe before they even click.
Teresanne challenged us to get real about “newsletter fatigue.” Is your audience truly tapped out—or are you? If your open rates and clickthroughs are dropping, it might be time to rethink your value—not just your volume.
Hayley reminded us that while the format of your content should shift across platforms, your message doesn’t have to. People scroll differently on Instagram than they do in their inbox, but they’re all looking for the same thing: something real, relevant, and resonant.
And Omari? He gave us the reminder we didn’t know we needed: content trends are cyclical. You don’t have to chase every wave. Just keep creating from a place of clarity, and your content will catch up with culture sooner or later.
The big takeaway? Content creation doesn’t have to feel like a sprint with no finish line. When you build a content flywheel—a system that feeds itself—you create a rhythm that feels sustainable and gets results.
