How we gave this beauty brand a digital makeover in just six weeks.
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When we began, our client Keep it Natural was using an Acuity scheduling app to book salon appointments. While the scheduling app was functional, the client wanted to establish a stronger brand identity online.
We redesigned the Acuity app using the brand’s new style guide, reorganized the booking content to create a more seamless scheduling experience and updated the language for a more professional and consistent style.
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In just six weeks, we designed and developed a website from scratch using Squarespace.
The client wanted to create a space that showcased the artistic capabilities of their stylists, so we created an art-style gallery and crafted copy to compliment the salon’s story.
We also incorporated a booking page for models and artists who want to collaborate with the salon on a project basis.
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In addition to developing a new website, we assisted the salon with meeting it’s hiring goals by launching their Facebook Ads Manager and running a four-week hiring campaign.
You don’t need the fanciest tools—you just need the right ones layered together the right way. Start simple, stay strategic, and serve up an irresistible digital product.
